MGT230. Leadership and Organization Coursework Example | Topics and Well Written Essays - 500 words

MGT230. Leadership and Organization - Coursework Example The motivating factor of teachers is that education is a call and gives them an opportunity to impart knowledge to the society. On the other hand, theologians consider their profession as a God’s call. Thus, they are interested in serving God. Meanwhile, the social worker is motivated to serve the vulnerable, disabled, poor and disadvantaged people in the society. This is what motivates people to pursue these courses even if they do not offer attractive remuneration packages. Abraham Maslow’s Hierarchy of Needs theory can be effectively applied in the motivation of employees in a workplace. Employees, just like any other human being, have needs that need to be satisfied in a progressive manner beginning from the most basic to those that are not. Having said this, I would like to say that safety, belonging, esteem and actualization needs are most closely linked to the notion that pay is actually a good motivator. This is due to the fact that their satisfaction motivates people to continue working hard to satisfy higher needs (Carver, 2012). However, I would like to state that physiological needs can be closely associated to the claim that pay is not a good motivator. Since it is the most basic, employees will not have the urge of improving their productivity because they do not expect any increment in their salaries. After all, it is assured regardless of the level of productivity. According to Herzberg’s Two-Factor theory, motivation of employees is determined by two factors: motivators and hygiene factors. Whereas motivators help in boosting the productivity of employees, the hygiene factors does exactly the opposite. Meaning, it does not motivate, but demoralizes the workers. So, the statement that pay is a good motivator is supported by the motivators (ShaCofer, 2012). As explained, pay is a true motivator because it motivates employees and enables them to improve their productivity. As a motivating factor, when

Problem-Solving Scenario Essay Example | Topics and Well Written Essays - 1000 words

Problem-Solving Scenario - Essay Example At the onset, problems are often manifested in the form of a confounding issue concerning a particular person or situation. These pressing challenges could be confronted in one’s domain: either at home, in the academic setting or in the workplace. In this regard, the aim of the current essay is to proffer pertinent issues exemplified as problems within one’s work setting; to identify the alternative courses of action; to evaluate these options by providing pros and cons; and to finally recommend the best possible solution. Problem Definition Who: The persons affected by the problem include me and my co-workers and expand to management and other stakeholders who we regularly interact with in the organizational setting. What: There are symptoms that emerge such as poor attitudes in the workplace (always complaining); no dedication (only there for a paycheck); co-workers looking at other workers’ performance but fails to focus on one’s job; high turnover; low productivity and therefore contributes to below average financial returns. When: The problem actually persisted since higher management fails to design and implement a motivational and performance evaluation program and that would recognize and reward exemplary performance and apply sanctions for employees who consistent perform below par. There is also failure on the part of management to present a Code of Discipline for the employees that contain sanctions for violating company policies and a set of benefits and rewards for exemplary performance. Where: As indicated, this problem exists in one’s work setting. As recognized, the symptoms such as high turnover, low productivity, low performance and no commitment or concern are manifestations of a greater problem. The root cause for all of these is the failure of management to design and implement motivation and performance evaluation programs that would gauge the performance of all personnel and motivate all workers to perfo rm according to what the organization needs to achieve. In this regard, this is a motivational problem and leadership problem. Alternative Courses of Action 1. Status Quo: This course of action simply ignores the problem. Nothing is proposed to be done. Nobody stands up to recognize the problem and allows the employees to perform below par. The advantage of this option is that there would not be any disruption in the present set-up; as no proposal for change is suggested. On the other hand, the disadvantage of this option is that continued high turnover would result in lower productivity and the continued lack of motivation would cause lower morale. The result would be lower financial returns and possibly financial losses, in the long run. 2. Get out of the Organization by Resigning: This course of action would enable one to relieve oneself from the burden of seeing and experiencing unproductive colleagues who are indifferent; always complaining and exudes low morale. The advantage of this option is that one could possibly find employment in other organizations with more positive working environment with high morale and with an effective motivational system in place. Likewise, the disadvantage of this option is that one could not find an immediate replacement of one’s employment and could end up unemployed and unproductive. Further, this option would not solve the problem in the organization. 3. Send a Formal Advice to Management: This course of action aims to make the management team aware of the low morale and low performance due to the lack of motivation exemplified through ineffective performance evaluation, a system of rewards and punishments, and the application

Ethnographic Perspectives on the Everyday Assignment

Ethnographic Perspectives on the Everyday - Assignment Example Effective communication can be lost as the worker tries to explain the problem and the manager is only hearing excuses as to why expectations cannot be met. Failures in communications can result in strained relationships between managers and workers as information is not given or processed correctly. The way in which workers and managers communicate with one another is often defined by the management style that a manager will adopt. The type of leadership that is established will have an effect on how a worker responds and is able to communicate to the manager. As well, the way in which an individual has experienced speaking with leadership will also have an effect on how they can communicate to a manager. Communications styles develop long before an individual enters the workforce, but they can be trained in order to provide for more effective communications (Young, 2009). Often times it is a lack of communications training that will position a worker so that are unable to give information to an employer. There are four basic types of management that will affect the way in which communication develops between a manager and an employee. The four types are autocratic, paternalistic, democratic, and laissez-faire. In an autocratic type of management, information is proprietary and all decisions are made by the manager. A paternalistic manager will make decisions upon the basis of what is best for the employees. Through good relationships with employees, this type of manager acts as a guardian for their interests. In a democratic style of management the manager will allow employees a voice in the decision making process with discussions and a fairly free flow of information allowing for some equality within the groups and teams of the organization. In the laissez-faire form of management, the manager avoids his responsibilities and the employees end up picking up duties

Logon Identification and Password System Essay Example for Free

Logon Identification and Password System Essay This is with reference to the management’s approval to upgrade our Information Technology (IT) system or the structure of our computer processor in order to expedite the hospital’s operational processing. As the Information System Director of this hospital, I highly recommend the introduction and/or implementation of a Logon Identification and Password System or what we may technically refer to as the LIPS. The LIPS, which will be applied and carried out in our central processing unit, will require that once a user enters into the system, the computer unit prompts or requires for a user’s name and password. The said details should have been previously registered in the system so that it will be recognized because if not, the user will be unable to use any computer unit of the hospital such as our desktop computers and laptops or notebooks. Once this recommendation is considered, the system will work in such a way that it will speed up the computer processing which concerns all the possible information of each patient particularly his or her medical records in the hospital. Additionally, the LIPS aims to lessen the workload of concerned hospital personnel because the processor or mainframe will simplify the works which need to be done such as the computer processing of patients’ admission, laboratory results, billings and other related matters. Most importantly, the rationale behind this LIPS recommendation is the hospital’s objective to adapt and keep abreast with the technological demands and necessities of today’s modern setting. In doing so, we will be able to provide our public with an exceptional hospital service. For your information and approval.

The Fundamental Challenges of Resource Allocation :: Essays Papers

The Fundamental Challenges of Resource Allocation The budget is a crucial factor in library management. Automation, continuing education, information technology, materials acquisition, personnel salaries, and public relations necessitate funding. Each of these resources is important for any library that wishes to provide excellent services to its employees and patrons. Unfortunately because of poor resource allocation, many library services are phased out or severely cut back. This directly affects the efficiency of the library and also lowers the satisfaction level of the user. There are many ways of how budgets affect a library. A prime example is in the area of personnel salaries. Oftentimes committees have been established to study and implement salary setting policies. However, it can be difficult to gauge the many factors that need to be considered when determining salary issues. Examples of these factors include experience, education qualifications such as an MLS degree or beyond, and the economic situation in the country at the time coupled with the determination of salaries based upon other library institutions (Williams, D.E.. and Garten E.D. 1999). Additionally, the budget can affect both materials acquisition and information technology in the library. The cost effectiveness of certain collections of materials should be considered. For example, government documents are often inexpensive to purchase in contrast to some journals or periodical subscriptions (Smith, D.H. 1993). One must also consider possible sources for the acquisition of materials. Budgeting needs to be taken into consideration when considering how much funding should be allocated for purchasing the material and how much reliance should be placed on donations. The efficiency and cost effectiveness of new technology must also be examined. For example one must consider automatic checkout as compared to circulation checkout. Another consideration that affects IT technology is what operating system the server will utilize to host the World Wide Web. Many libraries use UNIX based information systems to operate their client server network. Continuing education for library employees is another factor that is dependent upon the budget. Different education programs bring with them different costs. These include both money and time. When creating the budget it's important to evaluate the cost and effectiveness of each program. Public relations also are related to the budget. Certain allocations of funds need to be made by the library to market its services to the public. Visibility is important for the library so that people know where it is and what materials it has.

Sainsbury Marketing Mix

INTRODUCTION OF COMPANY J Sainsbury’s is the third largest grocery retailer in the UK. The company was leading grocery retailer in UK from the late 1980 to 1995. The company opened their first store in 1869. Sainsbury’s has 504 supermarkets and 319 convenience stores in UK. Company’s turnover is over ? 17. 4 billion and profit of ? 289 million. Asda and Tesco has overtaken Sainsbury’s recently. Sainsbury’s market share gradually decreased to just over 16%. Sainsbury’s growth has suddenly fallen down. In terms of local sourcing, Sainsbury’s is higher than other competitors. Sainsbury’s provides products like milk, pre-packed cheese, fresh lamb etc to the customer. Sainsbury’s is only food retailer to enter in global 100 index. Sainsbury’s sell over 4000 products. Company has been positioned under FTSE4 and Dow Jones Index. Sainsbury’s main responsibility is to provide best food and health, make relationship with community, to provide good place of work and save environment. The main objective of Sainsbury’s is to make growth in both sales and customers. Sainsbury’s continuously growing like-for-like sales by 3. %, increase the product range, improving services and operational saving. Sainsbury’s brand represents quality and value for money and customer service. Company’s brand name is ‘so organic’ related to food. The company objective is to provide high product in low fair price and provide good service to people like give information to choose product. The subsidiaries of Sainsburyâ €™s are Sainsbury’s Bank Ltd; Sainsbury’s Supermarket Ltd and Sainsbury’s Convenience Stores Ltd. (Source: www. sainsburys. co. uk) The supermarket chain operates three main store formats; regular Sainsbury's stores (‘Main Mission'), Sainsbury's Local and Sainsbury's Central (convenience stores and smaller supermarkets in urban locations – ‘Mixed Mission') and Sainsbury's ‘Main Plus' (hypermarket) stores. Unlike Tesco (Tesco Extra) and Asda (Asda Wal-Mart Supercentre), Sainsbury's does not employ a separate brand for its hypermarkets, having phased out the ‘Savacentre' fascia several years ago. At the end of its 2008/09 financial year Sainsbury's store portfolio was as follows. |Format |Number |Area (ft? |Area (m? ) |Percentage of space | |Supermarkets |502 |15,974,000 |1,484,000 |95. 6% | |Convenience stores |290 |729,000 |67,700 |4. 4% | |Total |792 |16,703,000 |1,551,700 |100. 0% | TOTAL MARKET SHARE: The total market share of Sainsbury’s is 16. 5%. Their market share has grown over last year and in current period they are serving over 18. 5 million customers each week. TRENDS AND ISSUES PREVALENT IN RETAIL INDUSTRY: The recent trends that are prevalent in Retail industry are as under: i. Fashion of creating one’s own brand: These days it has become a fashion to use own brand name by retail companies on packing of products. The companies are doing so because on order to increase consumer loyalty. Major retail giants Tesco, Sainsbury’s use their brand name on the products in order to promote their brand name and gain consumer loyalty as well. Eg: Sainsbury’s is selling organic food under the name of ‘Sainsbury’s So Fresh’. The trends of own brand name is increasing. i. Availability of all continental and regional type of food at any period of time: Earlier the foods of winter were not available in summer. But now due to improved storage systems and new trends of eating off seasonal foods as well, the consumers can have grapes in winter as well. Now any body can eat off seasonal food at any point of time. iii. Demand for convenience food: The increased competitive world has made both males and females to work in order to earn their livings. Nobody has any time to cook food. As both partners are busy in their jobs, so they don’t get much time to cook food. But the recent retail trend is of eating cereals and cooked food. The consumers can eat the ready mix food at any point of time without even cooking it. iv. More attraction towards discounted items: The consumers, these days prefer the discounted products. Discounted products are in trend nowadays. The recent trend is that more the discount, the more the customers. The sales also get increased by providing more discounts. v. Direct marketing: It is a type of retailing in which consumers are exposed to goods & services through a non-personal medium. They can order & purchase the products by mail or telephone. vi. Online technology: The technology has made it easier for retailers to sell products online. The consumers can order and purchase the products online. The company can deliver products to consumers on a single click. Online sales are a great source of income to retailers as well. Issues in Retail industry: Following are the main issues that are prevalent in retail industry: i. Rising health awareness amongst public. The UK government is spreading awareness about healthier and fresh food in UK. The customers are told to not to eat sweeteners. The government is making people aware about use of organic food and low fat food. Thus the consumers have started shifting towards fresh and healthier food. ii. Low disposable income: Due to recession, the disposable income of people have fall. This has effected the spending capacity of people. Now people have decreased their buying ability. iii. Recession gave rise to unemployment and inflation which affect the market directly or indirectly. iv. Consumers have perception that recession is long term so they are spending less and saving more. The consumers believe that due to recession they are unable to save more and are having only expenses. COMPETITORS: †¢ In the supermarket business Sainsbury's main competitors are Tesco, Asda and Safeway. †¢ In retail banking the main competition comes from Tesco Financial Services, M & S Financial Services, the traditional high street banks, Egg, Halifax and Abbey National mortgages. PRODUCTS: The major products of Sainsbury’s are as follows: †¢ Supermarket/Grocery goods; †¢ Retail banking services; †¢ Retail property development services In Sainsbury’s, a large store typically stocks around 50,000 lines of which round 20% are â€Å"own-label† goods. These own-brand lines include: †¢ Basics: mainly food, toiletries and stationery. †¢ Taste the Difference (TTD): around 1100 premium food lines i. e. processed foods such as ready made meals and premium bakery lines. †¢ Freefrom: It was launched in February 2010, it has over 7 5 product lines. These products are suitable for those allergic to dairy products. †¢ Sainsbury's Organic (SO Organic): Around 500 lines of food / drink which is not derived from food stuffs treated with fertilizer or pesticides. †¢ Different by Design: a smaller range of premium non-food lines, including flowers. Kids: these lines are for children. †¢ Be Good To Yourself (BGTY): products with reduced calorific and/or fat content. All BGTY packaging was relaunched in January 2010. †¢ Fair Trade: Over 100 fair trade products. All bananas sold at Sainsbury's are now fair trade. †¢ Super Naturals: A range of ready meals with healthy ingredients. †¢ TU – own brand clothing range. †¢ TU Home – a range of home products, such as lighting, rugs, and kitchen products. PORTER'S FIVE FORCE ANALYSIS 1. Competitive rivalry †¢ The retail market is extremely competitive with a very crowded market. More companies are trying to get into non food sectors which leads to increase in competition. 2. Barriers for entry in food category Firstly, organised retail is amongst the most sophisticated sectors within the UK and needs a lot of investment. Secondly, retail is also at an advanced stage within the UK and most of the western world. 3. Threats of Substitutes †¢ The threat of substitutes in the food category is a low one because consumers view it as a necessity, especially in the developed world and increasingly in the emerging markets. The only major threat of substitute is an internal industry threat whereby one supermarket can lap up the business of other supermarkets. 4. Buyer power †¢ Buyer power is high due to the presence of so many competitors selling the same products. †¢ As the economy goes further towards recession, consumers' needs are likely to be given more weight, increasing their power considerably. 5. Supplier power †¢ Supplier power is usually more complicated as it is difficult to categorise it. Supplier power of smaller suppliers will not be considerable because of their sales volumes on dependence on these supermarkets. PEST ANALYSIS Political factors †¢Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's. Sainsbury's can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets, although it does not have any plans on the horizon to do so. †¢ The ongoing investigation of price fixing amongst the big four retailers within the UK can have some negative impact to the industry in general and Sainsbury's in particular. In the UK, the Government is to decrease the rate of corporation tax from 30% to 28%, which will save big companies like Sainsbury's significant sums of money (HM Treasury 2008). Economic factors †¢ The rapidly increasing global food crisis has increased food prices all over the world, which will result in risi ng purchasing costs for Sainsbury's. †¢ The credit crunch might decrease the purchasing power of consumers and though they will still buy the essentials they may be more cautious. Social factors: Nowadays there seems to be more emphasis on fresh, easy style cooking. This serves an opportunity for Sainsbury's to encourage new recipes and unfussy eating. †¢ There has been a huge emphasis by the government to promote healthy eating, primarily due to the increasing level of obesity within the UK. This has lead to many consumers to shift towards healthier food. This presents an opportunity to Sainsbury's to stock up with more healthy food or create healthier foods at a cheaper price than other manufacturers so as to benefit from this new trend. Technological †¢ The Internet phenomenon seems to be ever growing within western countries. †¢ One of the downsides of supermarket shopping is the queuing system customers often find themselves in at the checkout. †¢ RFID (Radio Frequency Identification Device) technology can be used for significant benefits to the supply chain of Sainsbury's. If adopted, this technology will lead to less inventory for the supermarket firms leading to a leaner, more profitable organisation. SWOT ANALYSIS Strengths Weakness some implications as people are gravitating towards British companies and the prospect of Sainsbury's being governed by a foreign firm can lead to consumers switching loyalties. †¢ Alternative business presents a great opportunity to Sainsbury for future growth. †¢ Online sales are a great opportunity as well, since online margins are higher and investments are not huge. Threats †¢ There needs to be continuous heavy investment in environmental and green issues without immediate benefits. Sainsbury's operations are subject to a broad spectrum of regulatory requirements particularly in relation to planning, competition and environmental issues, employment, pensions and tax laws and in terms of regulations over the group's products and services WHERE DO WE WANT TO BE? Ansoff Matrix To portray alternative corporate growth strategies, Igor Ansoff presented a matrix that focused on the firm's present and potential products and markets (customers). By considering way s to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations. Ansoff's matrix is shown below: Ansoff Matrix |   |Existing Products |New Products | |Existing | | | |Markets | | | | |Market Penetration |  Ã‚  Ã‚  Ã‚  Product Development  Ã‚  Ã‚  Ã‚   | |New | | |Markets | | | | |  Ã‚  Ã‚  Ã‚  Market Development  Ã‚  Ã‚  Ã‚   |Diversification | Ansoff's matrix provides four different growth strategies: †¢ Market Penetration – the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share. †¢ Market Development – the firm seeks growth by targeting its existing products to new market segments. †¢ Product Development – the firms develops new products targeted to its existing market segments. Diversification – the firm grows by diversifying into new businesses by developing new products for new markets. Selecting a Product-Market Growth Strategy The market penetration strategy is the least risky since it leverages many of the firm's e xisting resources and capabilities. In a growing market, simply maintaining market share will result in growth, and there may exist opportunities to increase market share if competitors reach capacity limits. However, market penetration has limits, and once the market approaches saturation another strategy must be pursued if the firm is to continue to grow. Market development: The development of new markets for the product may be a good strategy if the firm's core competencies are related more to the specific product than to its experience with a specific market segment. Because the firm is expanding into a new market, a market development strategy typically has more risk than a market penetration strategy. A product development strategy may be appropriate if the firm's strengths are related to its specific customers rather than to the specific product itself. New product development carries more risk than simply attempting to increase market share. Diversification is the most risky of the four growth strategies since it requires both product and market development and may be outside the core competencies of the firm. Diversification may be a reasonable choice if the high risk is compensated by the chance of a high rate of return. Sainsbury’s has also diversified into banking, financial services, petrol pumps etc. HOW DO WE GET THERE? MARKETING OBJECTIVES: To be consumer’s first choice for food delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. Positioning: This means process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Sainsbury’s has increased its private brand product portfolio. Under food category, company offers organic food under name ‘Sainsbury’s SO organic’ range and it comprises of 450 products. (www. sainsburys. co. uk) Competitive advantage: According to its chief executive Justin King Fairtrade gives Sainsbury’s the edge over its competitors, as well as being an ethical way to trade. MARKETING MIX: It is referred to as the set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product (Kotler and Armstrong, 2004). The major function of marketing mix strategy of any company is the strategic communication of the organization with its customers (Proctor, 2000). Marketing Mix is also referred to as â€Å"4 Ps of Marketing†. The classification of four Ps of marketing was first introduced and suggested by McCarthy (1960), and includes marketing strategies of product, price, placement and promotion. According to Borden (1964), the elements of the marketing mix includes product planning; pricing; branding; distribution channels; promotions; product packaging; advertisements; services; packaging handling; and re-order, etc. The purpose of using a marketing mix is to target the market in order to increase sales and profits. [pic] (Source: www. marketingteacher. com) The 4 Ps of Marketing Mix can be explained as below: 1. Product: A product includes all features and combination of goods and related services that a company offers to its customers. The product or service offer needs to be able to meet a specific, existing market demand. The companies that are operating in service sector and provide intangible products are very much criticized by the customers. The companies can use the terminology of â€Å"service products† under marketing mix strategy making (Kotler & Armstrong, 2004). Sainsbury’s is applying this strategy according to consumer preferences and changes in the market. i. Positioning: This means process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Sainsbury’s has increased its private brand product portfolio. Under food category, company offers organic food under name ‘Sainsbury’s SO organic’ range and it comprises of 450 products. (www. sainsburys. co. uk) ii. Quality: The products offered by Sainsbury’s are quality products. There is a wide range of great quality products at fair prices. The main emphasis of quality is on fresh food, organic food and private label brands. The company’s commitment of offering quality products has increased the brand image of the company. iii. Product Packaging: Sainsbury’s has improved its packaging. The company offers the products in self branded packages. The various discounts and slogans are mentioned on the packaging. The company is using eco-friendly bags for packaging and carrier bags called ‘Bags for life’. (Source: www. sainsburys. co. uk). iv. Branding : Sainsbury’s uses self labelled branded products. The company offers nearly 20% out of its 50,000 product range, which uses self label brands. v. Varieties. vi. Taste the different: Also known as ‘Ttd’, it is the company’s biggest sub brand which comprises of 1300 products. It was Sainsbury’s first own brand range to be free of artificial colors, flavors and hydrogenated fats. 2. Pricing: It is setting up a price for a product or service offered. According to Kotler and Armstrong (2004) price is the amount of money that customers have to pay to obtain the product. It is not simple to set a price. The customers not only view the lower price of product, but they respond to value so a lower price does not necessarily mean expanded sales if the product is not fulfilling the expectation of the customers (Lazer, 1971). Pricing strategy is divided into two parts: price determination and price administration. The different types of price are Market led pricing (Competitive pricing), Cost based pricing, penetration pricing, destruction pricing, price wards, EDLP (Every day low price). The pricing strategy of Sainsbury’s is that it should be able to provide profits. The pricing strategy of Sainsbury’s is as follows: a. Lower pricing strategy: Sainsbury’s use lower price or economy pricing strategy at the time of launching or selling a new product. The marketing and manufacturing costs are kept at minimum. Sainsbury’s offer economy prices for its products like soups, beans, tomato puree, etc. which can be compared very easily with its competitor TESCO (Source: http://www. sainsburys. co. uk & http://www. tesco. com). b. Discount price: Sainsbury’s offer discounts to the consumers. This is done in order to increase the bucket size. The discount offered by Sainsbury’s has resulted in increase in sales volume. c. Meal Deals: Sainsbury’s offer meal deals for families. It offers a meal, a soft drink in just ? 5 to family of 3 members. This kind of meal deals are making it popular among the food sections in retail market. . Credit terms. 3. Place: It involves all activities used by company in order to make the product available to the targeted customer (Kotler and Armstrong, 2004). It refers to different ways by which a customer can obtain a product or receive a service. A product or a service can be received through a number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The products can be made available to customers depending upon different factors like sales, communications and contractual considerations (Lazer, 1971). The ease with which the products or services are made available to customers has a significant effect on sales volume. Sainsbury’s has been using the perfect blend of the time, quantity and place concept in order to serve its customers. a. Website: Sainsbury’s has its corporate website i. e. www. sainsburys. co. uk. The company has made quite a good use of technology and the customers can purchase the products and services at just one go through internet or online. Sainsbury’s has its online section showing groceries online at internet. The consumers can easily choose among various products available online. This saves a lot much time of the customer and also home delivery by Sainsbury’s made it more convenient for the consumers to buy a product. b. Convenience Stores: These are the stores which are opened upon locally in smaller area. The consumers can have fresh food and other quality products close to their home. Sainsbury’s has also introduced a series of operational changes to improve cost efficiency, such as night-shift improvements and introducing further shelf-ready packaging. . Supermarkets: Sainsbury’s has increased its no. of stores to 792 out of which 164 stores are more than 4000 square ft. area. The supermarkets are large and big stores that are open for 24 hours a day and offer full range of products and services to the customers. d. Banks: Sainsbury’s Bank provides insurance, credit cards, loans and travel money. The consumers can access it online as well on its corporate website www. sainsburysbank. co. uk. It can also be accessed in convenience stores. e. Home Delivery: The Company is also having 169 stores that provide home delivery service to customers. f. Filling Stations. g. Cafe. 4. Promotion: Promotional strategies means the different means through which a company communicates the benefits and values of its products and encourages customers to buy them (Kotler and Armstrong, 2004). It is the process by which the businesses informs the customers about their products and encourage them to buy their products. The best way to understand promotion is through the concept of the marketing communication process. Promotion is the company strategy to cater for the marketing communication process that requires interaction between two or more people or groups, encompassing senders, messages, media and receivers (Lazer, 1971). For example, if Nokia wants to promote its product then, Nokia is sender and an advertising agency as well; the media used in the process can be salesmen, newspapers, magazines, radio, billboards, television etc and the message will be the advertisement or sales presentation and the final destination is the potential consumer or customer which will be mobile phone users. . Nectar Card: offers customers to gain points through shopping. They can earn money to exchange point. The company offer loyalty cards to its customers which has points based system. It can be collected on every purchase made in Sainsbury’s. (Source: http://www. nectar. com) b. Active Kids: promises to donate sporting equipment and coaching to primary and secondary schools in exchange for vouchers c ollected by customers. c. TV Ads: Jamie Oliver is the representative of Sainsbury’s. d. Advertising: Sainsbury’s uses media as an effective tool for promoting the products. The company is making use of television and radio for promoting its brand. e. Sales promotion: The company also offer schemes like buy 1 get 1 free. RECOMMENDATIONS FOR CHANGES IN THE MARKETING MIX STRATEGY: In today’s competitive world consumer’s shopping behaviour changes significantly with fluctuations in the macroeconomic environment. Retailers can maximize the returns by effectively altering the marketing mix strategies. Consumer goods manufacturers and retailers have to make regular critical decisions around the pricing, product, distribution, and promotion that best communicates their firm’s value to consumers. Thus Sainsbury’s in order to be at a top position in the food retailer’s market needs to apply some changes to its marketing mix strategy. Product: †¢ Sainsbury’s should diversify its product line to even more variety of products like petrol. †¢ It should concentrate more on its own-brand products as now the customers are getting more attracted towards own-label products of the retailers as they offer quality products at cheap prices. †¢ Sainsbury’s should also try to products in smaller quantities or in small packets. That will bring an edge to Sainsbury’s. Price: †¢ Sainsbury’s should try to increase production of their own brand products can help them reduce cost and offer better prices. †¢ Sainsbury’s should keep its price in competition to its competitors like Tesco. †¢ It should use the penetrating pricing strategy for its new products along with the on going economy pricing strategy which will reduce the profit margin of the company a bit but will give them opportunity to gain economies of scale. Place: Sainsbury’s should concentrate more on internet sales by offering its customers schemes like vouchers when they spend online. †¢ Instead of opening up new stores, Sainsbury’s should concentrate on its existing stores. It should try to bring all its stores in profit. †¢ The Internet is a new marketing tool which means that the aim should be innovation, developing new programs and features that will attract the clientele so as to capit alize on this tool and stand out among the rest. Promotion: †¢ New schemes for collective buying and online buying, online vouchers should be introduced. As today is the price war but due to its brand image it can also advertising which not just concentrates on the price but on the main aim of the company like healthy food and life style to attract the customers or with the emotional connection of the particular brand with the consumers. Internet malls i. e. e-malls can be created to increase the sales and to reach more customers than by personal selling. CONCLUSION The retailer industry is very competitive. Although SAINSBURY’S retailing position is still very strong, TESCO and ASDA are strong competitors. Sainsbury’s strategic marketing mix needs to be improved. It needs carefully designed. Hence, more market researches are needed to develop an effective strategic marketing mix. To answer the research question, Sainsbury’s needs to implement an appropriate marketing mix to become a more successful company REFERENCES Blattberg R C and Hoch S J (1990). `Database models and export intuition: 50% model . 50% manager', Management Science, vol. 36, p. 887-889. D’Esopo M and Almquist E (2007). â€Å"An approach to mastering the marketing†, mix, Business Strategy Series, vol. , no. 2, p. 122-131 Kotler, P (1988). Marketing Management Analysis, Planning, Implementation and Control, New Jersey: Prentice Hall Inc. Marketing Analytics Inc. (2010). â€Å"Marketing Modeling Mix†, http://www. marketinganalytics. com/Solutions/MarketingMixModeling. aspx. Retrieved on 20th April 2010 Verdict (2007) â€Å"UK Grocery Retailers, 2007, http://www. verdict. co. uk/ Marke ting/dmvt0365m. pdf. Retrieved on 20th April 2010 http://www. j-sainsbury. co. uk/ar07/businessreview/corporateobjectives. shtml[pic]

Gully Trap

Everything you need to know about gully traps Waste Pipes Ground Level Concrete Surface Grating 25mm above paved and 100mm above unpaved What is a gully trap? Agullytrapisabasininthegroundwhichreceivespiped wastewaterfromyourkitchen,bathroomandlaundrybeforeitis emptiedintothesewer. Thebasinhasawatersealtopreventfoul odoursofthesewerreachingthesurface. Thetoporsurroundis raisedabovegroundleveltopreventstormwaterandotherforeign matterenteringthesewer. What should my gully trap look like? Thediagramshowstheacceptedconfigurationofagullytrapasset outintheNewZealandBuildingCode.Gullytraparrangementswhich TheBuildingCodesaysyourgullytrapsurroundsmustbe25mm aboveapavedsurfaceor100mmaboveunpavedsurfaces. Compacted granular bedding material Separation from building material Gully traps are not meant for stormwater Inperiodsofheavyrain,asuddenincreaseinwater flowingintothesewerthroughgullytrapscanresult inwastewateroverflowselsewhereinthesewerage system. Thiscanresultinrawsewageentering ourharb our. Theseexcessiveflowscanalsocause problemsatthewastewatertreatmentplantdueto systemoverloading. Approved gully trap keeping rain water out of the wastewater system.Illegal gully trap allowing rain into the wastewater system. Common reasons why rain water flows into a gully trap inClude: †¢ Incorrectheightofthegullytrapsurrounds †¢ Downpipesplumbedintothegullytrapinsteadofthestormwatersystem A TAURANGA CITY COUNCIL SERVICE †¢ Landscapingthatdirectswaterintothegullytrap Water seal 65mm (min) donotcomplywiththisconfigurationareconsideredillegal. 600mm (max) Preventing sewer overflows to keep our harbour clean TheSouthernPipelineisa$106Mwastewaterpipeline thatwillredirectmostofthecity’swastewateroverto TeMaunga.However,it’sstillafewyearsaway. InthemeantimeCouncilhasstartedinspectinggully trapsthroughoutthecitytohelpcustomersknowif theirsisOK,andtoofferadviceonhowtofixthemif they’renot. Ifeverypropertyownerwithanincorrectlydesigned gullytrapfixedit, theamountofstormwatersneaking intothewastewatersystemwouldbegreatlyreduced. Not all problems will be solved by these options . . . Ifyouhavelandscapingthatdirectsstormwater intoyourgullytrap,youmayneedtospeaktoyour drainlayeraboutoptionstofixthis. Somegully trapsmayalsoneedadditionalworktomakethem compliant.Tofurtherminimiseanywatergettingintothe wastewatersystemallpropertyownersmust ensurethat: †¢ anypavingsurroundingthegullytrapisgraded todirectallstormwaterawayfromit †¢ allwastepipeconnectionstothegullytrap remainwatertight †¢ anydownpipesthatcurrentlydischargeinto thegullytrapareredirectedtoastormwater system(e. g. soakholeorreticulationsystem). How can I fix my gully trap? Toraiseyourgullytraptotherequiredheight, suitable. hereareacoupleoflowcostoptionsthatmaybe 1. Installaplasticriser. Thisisfittedoverthe gullytrapwithsealantaroundtheedgesand walltokeepstormwateroutofthegullytrap.Theseareavailablefromhardwareoutlets likeMitre10,PlacemakersorCarters. 2. Installac oncretehalfring(alsoknownasa nibwall). Thisiscementedintoplacewith sealantaroundtheedgesandwalltokeep stormwateroutofthegullytrap. These areavailablefromaconcretesupplierlike Humes. For more information or advice, please contact Tauranga City Council on (07) 577 7000 or go to www. tauranga. govt. nz and type in key words ‘gully trap’. A TAURANGA CITY COUNCIL SERVICE If you need more help contact Waterline Ph: 577 7000 Web: www. tauranga. govt. nz MVM50675F

Humanities Essays

Humanities Essays In humanities essay you will ask in distinctive ways such questions as these: Who are we? What are our responsibilities to ourselves and to others? What is a good life? In what relation do we stand to the past? What do we owe future generations? You will try to answer these difficult questions, think about them, analyze possible variations, and write them down in a structured, logical, and meaningful way. Still, the questions remain largely the same. In the humanities essay, you are united by questions more than by answers. You will also need to interpret documents that already exist. It falls to the humanities to comment on and appraise texts, based on a faith that as we study the important artifacts of culture we grow more aware of who we are and what we have done. Humanities branch consists of such disciplines as history, philosophy, religion, literature, and the fine arts (music, art, and drama). As a student you will write for many purposes your humanities essay assignments, two of which are to inform and to express. Expressive essay writing often begins as a personal response to an individual text. When you start to think about your sources for the analysis, ask yourself such questions like the following, they can help you to clear your reactions: What do I feel when reading this material? Why do I feel this way? How am I changed or how could I imagine myself changing in response to this text? Why is this material important to my essay topic? Much of what is best about informative and persuasive essay writing in the humanities begins as a personal response. Practice the habit of analyzing the text even if it is not relevant to your classes. You will find it much easier to write your humanities essay in the future. In your humanities classes you will frequently put your informative writing to use in arguing your point of view or some idea. Consensus is not the goal of arguments in the humanities. But this is not to say that all arguments are equally valid. Arguments must be supported and well reasoned. They can be plainly wrong and they can be irresponsible. One interpretation, argued well, can be clearly superior to and more compelling than another. You should practice your skills of argumentation to write successful humanities essay in your class. You can be also asked to make claims in your humanities essay. Claims in the humanities commit you to making interpretations. An important part of any claim is an inference, a pattern of relation that you believe gives meaning to your subject. You will have different types of assignments in your classes. The most common are analysis, research, book reports, and book reviews. There, you will study a text (written or spoken word, works or art, music, dance, drama) and then respond to it by analyzing, interpreting, evaluating, or critiquing it. In your essay you will need to present your conclusions as an argumentative thesis and then support and defend these conclusions with evidence drawn from the text and other relevant sources, to develop and test your ideas through inductive or deductive reasoning. Inductive reasoning – the form of reasoning that makes observations of particular examples and then generalizes a whole group based on the findings. The greater the number of samples and the greater the consistency (similarity) of samples, the more likely the generalization is true. Nevertheless, induction can result only in probability, not in certainty. Deductive reasoning the form of reasoning that concerns itself with logically sound relationships (or validity) among statements. Deduction is almost mathematical in correctness, expressing these relationships as a series of three propositions: Major premise – generalization about large group or class Minor premise – statement a member of the large group or class Conclusion – the statement that links the major and minor premises, declaring something to be true about the person cited in the minor premise. If you need custom essay writing help from highly qualified writers you can order Humanities essay from us.

Normalcy and woodrow wilson essays

Normalcy and woodrow wilson essays The idealism of Woodrow Wilsons politics and the strain of World War 1 had the nation wishing for less turbulent, more normal times. While running for President in 1920, Warren G. Harding played on these desires and came up the idea of a return to normalcy. Harding said, Americas present need is not heroics but healing, not nostrums but normalcy; not revolution but restoration. (Faragher p. 669) The idea of a less complicated life, without war, union strikes, factories and feminism, was so appealing to the nation that Harding won the election by the largest margin in history to that date even though he did not actively campaign for President. The three Republican presidents of the 1920's, Warren G. Harding, Calvin Coolidge and Herbert Hoover, shared the conservative philosophy that less federal government was good for the country and that a close business- federal government relationship was good for the economy. They believed that knowledgeable businesses, encouraged by the government would act in the public interest. (Faragher p 690) The domestic policy of normalcy towards business was to leave business alone and not interfere with additional regulations. This philosophy was hard on organized labor. Union membership declined during the 1920's. During World War I, the government in an effort to provide for the war had supported unions, now during normalcy it, along with the Supreme Court, were unsympathetic toward the unions. Companies had free rein to limit union membership. This was accomplished in several ways: by calling for an open shop, where even if a worker did not belong to the union he/she would still receive the benefits of the union. This effectively discouraged new workers from joining the union. Employers also tried to gain employee loyalty and discourage union membership by offering the employees stock-options, in ...

Profile of World War II Colonel General Ludwig Beck

Profile of World War II Colonel General Ludwig Beck Early Career Born at Biebrich, Germany, Ludwig Beck received a traditional education before entering the German Army in 1898 as a cadet. Rising through the ranks, Beck was recognized as a gifted officer and was tapped for staff service. With the outbreak of World War I, he was assigned to the Western Front where he spent the conflict as a staff officer. With the German defeat in 1918, Beck was retained in the small postwar Reichswehr. Continuing to advance, he later received command of the 5th Artillery Regiment. Becks Rise to Prominence In 1930, while in this assignment, Beck came to the defense of three of his officers who were charged with distributing Nazi propaganda on post. As membership in political parties was forbidden by Reichswehr regulations, the three men faced a court-martial. Angered, Beck passionately spoke on behalf of his men arguing that the Nazis were a force for good in Germany and that officers should be able to join the party. In the course of the trials, Beck met and impressed Adolf Hitler. Over the next two years, he worked to write a new operations manual for the Reichswehr entitled Truppenfà ¼hrung. The work earned Beck a great deal of respect and he was given command of the 1st Cavalry Division in 1932 along with a promotion to lieutenant general. Eager to see German prestige and power returned to prewar levels, Beck celebrated the Nazi ascent to power in 1933 stating, I have wished for years for the political revolution, and now my wishes have come true. It is the first ray of hope since 1918. With Hitler in power, Beck was elevated to lead the Truppenamt (Troop Office) on October 1, 1933. Beck as Chief of Staff As the Treaty of Versailles prohibited the Reichswehr from having a General Staff, this office served as a shadow organization that fulfilled a similar function. In this role, Beck worked to rebuild the German military and pushed to develop new armored forces. As German rearmament moved forward, he was officially titled Chief of the General Staff in 1935. Working an average of ten hours a day, Beck was known as an intelligent officer, but one that often became obsessed by administrative details. A political player, he worked to expand his posts power and sought the ability to directly advise the Reich leadership. Though he believed that Germany should fight a major war or series of war to restore its place as a power in Europe, he felt that these should not occur until the military was fully prepared. Despite this, he strongly backed Hitlers move to reoccupy the Rhineland in 1936. As the 1930s progressed, Beck became increasingly concerned that Hitler would force a conflict before the military was ready. As a result, he initially refused to write plans for the invasion of Austria in May 1937 as he felt it would provoke a war with Britain and France. Falling Out with Hitler When the Anschluss failed to cause international protest in March 1938, he quickly developed the needed plans which were dubbed Case Otto. Though Beck foresaw a conflict to eliminate Czechoslovakia and officially advocated for action in the fall of 1937, he retained worries that Germany was not prepared for a major European war. Not believing Germany could win such a contest prior to 1940, he openly began advocating against a war with Czechoslovakia in May 1938. As the armys senior general, he challenged Hitlers belief that France and Britain would allow Germany a free hand. The relationship between Beck and Hitler rapidly began to deteriorate aided by the latters preference for the Nazi SS over the Wehrmacht. While Beck lobbied against what he believed would be a premature war, Hitler chastised him stating that he was one of the officers still imprisoned in the idea of the hundred-thousand-man army imposed by the Treaty of Versailles. Through the summer Beck continued to work to prevent a conflict while also attempting to reorganize the command structure as he felt it was Hitlers advisors that were pushing for war. In an effort to increase pressure on the Nazi regime, Beck attempted to organize a mass resignation of senior Wehrmacht officers and issued instructions on July 29 that as well as preparing for foreign wars the army should be ready for for an internal conflict which need only take place in Berlin. In early August, Beck suggested that several Nazi officials should be removed from power. On the 10th, his arguments against war were relentlessly attacked by Hitler at a meeting of senior generals. Unwilling to continue, Beck, now a colonel general, resigned on August 17. Beck Bringing Down Hitler In exchange for resigning quietly, Hitler had promised Beck a field command but instead had him transferred to the retired list. Working with other anti-war and anti-Hitler officials, such as Carl Goerdeler, Beck and several others began planning to remove Hitler from power. Though they informed the British Foreign Office of their intentions, they were unable to prevent the signing of the Munich Agreement in late September. With the beginning of World War II in September 1939, Beck became a key player in various plots to remove the Nazi regime. From the fall of 1939 through 1941, Beck worked with other anti-Nazi officials such as Goerdeler, Dr. Hjalmar Schacht, and Ulrich von Hassell in planning a coup to remove Hitler and make peace with Britain and France. In these scenarios, Beck would be the leader of the new German government. As these plans evolved, Beck was involved in two aborted attempts to kill Hitler with bombs in 1943. The following year, he became a key player, along with Goerdeler and Colonel Claus von Stauffenberg, in what became known as the July 20 Plot. This plan called for Stauffenberg to kill Hitler with a bomb at the Wolfs Lair headquarters near Rastenburg. Once Hitler was dead, the conspirators would use the German reserve forces to take control of the country and would form a new provisional government with Beck at its head. On July 20, Stauffenberg detonated the bomb but failed to kill Hitler. With the plots failure, Beck was arrested by General Friedrich Fromm. Exposed and with no hope of escape, Beck elected to commit suicide later that day rather than face trial. Using a pistol, Beck fired but only managed to critically injure himself. As a result, a sergeant was forced to finish the job by shooting Beck in the back of the neck. Selected Sources World War II Database: Ludwig BeckJVL: Ludwig BeckGerman Resistance Memorial Center: Ludwig Beck

Discussion Post Movie Review Example | Topics and Well Written Essays - 500 words

Discussion Post - Movie Review Example It is important to note and mention that he involves humor thus introducing comic relief ensuring the audience relaxes to engage during the presentation. Another advantage and merit is that David Gallo uses hands and gestures to make points clearer and show vigor during the presentation (Dunlap & Lowenthal, 2011). This is to mention that the use of body language enhances the ease of putting the message across thereby stressing on the important issues and points. In some instances, the speaker uses short sentences which in conventional knowledge are used to portray tension. Thus, the fact that David Gallo uses short sentences at the end of the presentation is akin to introducing tension or some sort of edginess in the presentation. In all fairness and respect, the use of short sentences is a short coming of the presentation. Similarly, there is less use of rhetoric questions in the presentation which means that the presentation translates to a monologue. Thus, few uses of rhetoric que stions reduces the presentation to a one man show. From the outset, it is notable that he uses a fast paced approach of talking in his speech. This is so because one easily notes that he speaks in a relative fast pace. It is important to note and mention that the voice of Sir Ken Robinson is commanding and authoritative in a way and manner. In terms of his use of stage, he does not move around the stage and instead stands in one place. This is to say that he does not engage the whole audience effectively. Secondly, he maintains eye contact with the audience thus improving the appeal of the audience and attract their attention. Equally interesting in the presentation of the speaker is that he maintains facial expression which are used to mean and imply different things. For instance, during the times of humor, he contorts his face in a friendly way therefore engaging the audience during the light moments. On the other hand, this presentation is non-interactive because the speaker

The British Royal Marine Corps Influence on the US Marine Corps Research Paper

The British Royal Marine Corps Influence on the US Marine Corps - Research Paper Example In order to understand the complexities of the reactions of the United States corps towards the British corps, it is imperative to first analyze the manner in which the British authority treated the Indians. The facts that have been publicized concerning the British rule in United States corps give a glimpse of the sad realities that faced the population of the Briton at that time. With respect to the British population in India at the time, the Indians did not have any rights. An example of the treatment they faced is best exemplified by the fact that they were not allowed to walk on the sidewalks next to the British. Failure to adhere to this and any other baseless law resulted in the incarceration of the Indian outlaw. It is right to refer to wrongdoers as such since they basically received treatment akin to outlaws. While inside the jails and prisons, the Indians were severely beaten and abused by the commanding British police officers. The treatment of the United Corpse at that time is akin to the treatment of the black population by the Americans in the nineteenth century. It is however imperative to note that this had not always been the status quo. In fact, at the beginning of the British presence in India, the relationship between the British and Indians was quite respectful. The harsh inhumane treatments were realized with the progress of time. The British had gone to the extent of taking on United States corps wives while at the same time embracing a number of Indian customs and traditions.... It is right to refer to wrong doers as such, since they basically received treatment akin to outlaws. While inside the jails and prisons, the Indians were severely beaten and abused by the commanding British police officers. The treatment of the United Corpse at that time is akin to the treatment of the black population by the Americans in the nineteenth centuryiii. It is however imperative to note that this had not always been the status quo. In fact, at the beginning of the British presence in India, the relationship between the British and Indians was quite respectful. The harsh inhumane treatments were realized with progress of time. At the beginning, the British had gone to the extent of taking on United States corps wives while at the same time embracing a number of Indian customs and traditions. So, what factors led to this drastic change in attitude? There is one conjecture that has been entertained by historians. This entails the industrialization of Britain with respect to United States Corps. With time, Britain became more industrialized at a higher rate than America. As such, the feelings of contempt on the Indians were sourced from this fact. This was rather vain of the British populace. Also of prime importance to note, is that the British power structure propagated the notion of being of a superior race with respect to all other races. As such, equality was essentially unheard of and therefore could not be entertained. Though there had been a few Britons calling for equality, a majority of them adopted a rather low regard for the Indian population. With the advance of education, a larger population of the native Indians started to become more and more educated. As a consequence of this trend, feelings of

Pepsio's Ethical And Socially Responsibility Essay

Pepsio's Ethical And Socially Responsibility - Essay Example In today’s business environment, the practices adopted by PepsiCo provide an insight into how to involve key stakeholders in defining organizational priorities. The modern 21st century has the high focus on corporate social responsibility whereby commercial, profit oriented organizations are required to share their profits with the communities they serve. The concept is promoted as paying back to the society which is the major profit generating origin for commercial organizations. The contemporary response to corporate social responsibility obligations and initiatives has been quite negative when money spent on these activities was included in the cost budget with no identified revenue or profit contribution. Organizations like PepsiCo changed this perception and marked corporate social responsibility as an investment whose return is provided in terms of customer loyalty, employee loyalty, better corporate image and increased market penetration. The literature is rich in expla ining the benefits achieved through these factors and industry has uncountable evidence for them.Apart from conventional corporate social responsibility practices like spending on environmental cleanliness, waste reduction, recycling, donation for education, health and welfare of the deprived sector of society, PepsiCo included its business goal in its corporate social responsibility agenda. As mentioned in the case, it wants food and beverages to be available to consumers with convenience and affordability.

Gas Price effect on the economy Essay Example | Topics and Well Written Essays - 500 words

Gas Price effect on the economy - Essay Example Some develops faster and stronger than the others. Other factors can also be influence by the policies of the government, industry, technology, raw materials, and environment. The prosperity of the economy rises and falls with these factors, and one of these factors is through the industry of gas. When we talk about gas, it is inseparable with oil industry. Oil and gas industry is considered to be one that holds a stronghold in the world and America’s economy today. Oil and gas industry greatly affects the economy. The economy receives an improvement when there are large reserves and an increase of active drills in respect to oil and gas. People are able to consume more if the price of gas and oil falls. According to Perner (2008), the current gasoline prices are likely to have a large impact on consumer spending but a much smaller impact on the amount of gasoline purchased. Instead, the effect is likely to be felt in other areas of spending such as vacations, entertainment, e lectronics or eating out. Barbara Hagenbaugh (2007) stated in her report that economists believe that rising gas prices hurt but its impact is fairly limited.

Read the requirment carefully and finish on time Essay

Read the requirment carefully and finish on time - Essay Example 59). According to the company’s handbook (1935, p 10), the company began its business by erecting numerous roadside dangers and other warning signs. The company was in charge of road signs until early 1930s when the local authorities took control of the signs. The achievements gained by the company were destroyed when most of their road signs were destroyed during the Second World War. By then, the company had erected approximately 6,500 direction signs and 15,000 village signs (The Automobile Association Handbook). The company published an AA Member’s Special Handbook in 1908. By using the handbook, the company’s clients could find the location of AA agents across the country and mechanics. The clients also received free legal services for one year (Passmore 2003, p. 62). The company has grown from a small company to become on the leading companies in the world. The motor insurance service has grown to become one of the largest in London and the United Kingdom a t large. The insurance industry is experiencing growth that is generated by new entrants with new products and way of doing things. It is due to these factors that the company needs to explore means of ensuring that it remains among the best service providers in this industry. SWOT Analysis Strengths The Automobile Association has various strengths that it can exploit to gain a competitive edge in the market. The first strength the company has built over the years is its reputation of being reliable in providing services. The company’s clients need not worry when they are in some form of discomfort since they trust in the company to deliver. The company is also renowned for having qualified and competent staff. This includes qualified mechanics for the garage sections and the staff in other areas. Weaknesses Despite having the above notable strengths, the company also has some weaknesses that can be exploited by the competitors. The competitors in the British market arise fro m firms such as RAC and Green Flag and Direct Line and a host of many other small players (Harison & John, 2008). The second placed RAC is becoming a serious threat to the existence of the company. The company offers all the services that the Automobile Association offers in addition to security services. This therefore means that the company has a more complete package than the Automobile Association even though they are still young in client size. The second weakness of the company is the high employee turnover. On one hand, the rivals lure some of the employees away from the company with huge salaries. Since the Automobile Association is renowned for having top class employees, the competitors target these employees instead of struggling to breed their own. On the other hand, some of the employees such as mechanics use the money from their savings to open their own businesses using the reputation of having worked for the Automobile Association. Opportunities The current economic condition is tough on some people. This people however require motor insurance and other related services. These types of people will therefore look for cheaper options that also provide quality and reliable services. The company can gain from such people by introducing products for all classes of people. The other option that could be more profitable is for the company to merge with one of the competitors such as RAC. This would

Gas Price effect on the economy Essay Example | Topics and Well Written Essays - 500 words

Gas Price effect on the economy - Essay Example Some develops faster and stronger than the others. Other factors can also be influence by the policies of the government, industry, technology, raw materials, and environment. The prosperity of the economy rises and falls with these factors, and one of these factors is through the industry of gas. When we talk about gas, it is inseparable with oil industry. Oil and gas industry is considered to be one that holds a stronghold in the world and America’s economy today. Oil and gas industry greatly affects the economy. The economy receives an improvement when there are large reserves and an increase of active drills in respect to oil and gas. People are able to consume more if the price of gas and oil falls. According to Perner (2008), the current gasoline prices are likely to have a large impact on consumer spending but a much smaller impact on the amount of gasoline purchased. Instead, the effect is likely to be felt in other areas of spending such as vacations, entertainment, e lectronics or eating out. Barbara Hagenbaugh (2007) stated in her report that economists believe that rising gas prices hurt but its impact is fairly limited.

Challenges Faces Holiday Inn Essay Example | Topics and Well Written Essays - 1000 words

Challenges Faces Holiday Inn - Essay Example As the discussion highlights to  improve on sales of the restaurant, management decided to change their brand name. The action was intended to change the perception of the guests. Changing the perception of the guests would improve on sales. The increase in sales will be an outcome from fooling guests that the products in this case, which are pizza, are from a different restaurant ‘Napoli pizza’. Management of the restaurant also decided on changing delivery boxes to the room service. They also changed the brochures for each guesthouse to indicate ‘Napoli pizza’ and their phone number had a different prefix and would be as ‘Napoli pizza.  In marketing, various ethical issues should be adhered in the process of business. In this case, various marketing ethics issues were violated. Firstly, the management of Holiday inn restaurant fooled their customers by temporarily changing their brand name to ‘Napoli pizza’ with the aim of increasing sales to maximize profit. The practice was contrary to marketing ethics that requires businesses to advertize their products in promoting honesty, fairness, and responsibility. In this case, management of the restaurant failed to take the responsibility of marketing to promote their sales and instead put on a fake brand name. Another ethical issue arose from the restaurant using another organizations name without their authorization. The act resulted into disrespect and violation of the marketing and business ethics. Secondly, the restaurant provided brochures with a fake name to impress their customers and at the same time boost sale sales in the room service. The management did not show their real identity to their customers in the guesthouses and faked their delivery boxes.  

The Analysis of “Loser-hero” Essay Example for Free

The Analysis of â€Å"Loser-hero† Essay In the book â€Å"Warriors of Japan as Portrayed in the War Tales†, as the title suggests, author Paul Varley studies numerous war tales from hundreds of years of Japanese history, throughout the rise of the samurai warrior culture and the societal change that went along with it. From ancient war tales like the Shomonki to tales firmly in the medieval times like the Taiheiki, the changes in battlefield customs and warrior society are presented and studied as they change and evolve. Despite all the social changes occurring in these time periods, a certain element stays the same throughout all these tales, the warriors themselves. The main focus of nearly all these war tales follows the rise and equally the fall of esteemed warriors of the period. The tales also touch on time honored values and beliefs such as honor, respect and reputation frequently. The evolution and prevalence of these values influences the way of life of the warriors in the tales, on and off the battlefield. Varley goes one step further to separate warriors into distinct, classic categorizes, based upon their characteristics and actions. There are three archetypes: loser-hero, tragic loser-hero, and failed loyalist hero, with almost all warriors discussed in the book fitting into one group or another. Why would Paul Varley put such emphasis of the three archetypes of heroes in Japanese history? The explanation is found in the analysis of the characters themselves, and noticing the fact that they continually come up in Japanese literature. In order to better understand the usefulness of the three main archetypes in Japanese history, it would be prudent to first start with the definition and analysis of the characters themselves. The first archetype to appear in â€Å"Warriors of Japan† is the loser-hero, a good example of which can be found in the tale of Minamoto no Tametoto. Tametoto is particularly special in that he is a loser-hero but not a tragic loser-hero, as the two are very similar and easily connected. The Hogen Monogatari tales recount the story of the Hogen Rebellion, which the feared and treasured warrior Tametoto fought in. By most accounts, although most likely fictionalized for the sake of storytelling, Tametoto was a fierce and ruthless soldier, whose skills with a bow impressed any who witnessed them. From his extensive experience in war, Tametoto has seen the success that a night attack can bring, and believes that it is the best way to defeat the opposition in this conflict, the Sutoku. He argues to his comrades that if they do not use this strategy on the enemy, the enemy will use it on them. His advice is rejected by the Fujiwara leader Yorinaga, and the enemy does indeed attack that night. The Fujiwara and Minamoto base at the Shirakawa Palace is defended valiantly by Tametoto, but with few reinforcements is basically fighting by himself. At one point it seems that Tametoto is actually winning the fight, at least until the Sutoku side sets the palace on fire, forcing Tametoto to flee the palace where he is captured by the enemy. In this story, Tametoto is a loser hero because it is not his fault that he is defeated, his effort was fantastic and it was the faults of others, namely Yorinaga, that lead to his defeat. Paul Varley defines the tragic loser-hero as â€Å"One who fails or comes to grief at least in part because of some weakness or flaw of his own-he is not done in entirely by others or by outside forces-and whose end if made especially moving because his reduced state evokes memories of an earlier time of fame and glory† (Varley, 57). Some defining traits of a tragic loser-hero are that he is always aided by an ever-faithful follower who is always at his side, and that his indecision and inactivity in his last moments leads to his defeat. Minamoto no Yoshitsune from the Heike Monogatari tales is a perfect example of the classic tragic loser-hero. Though a â€Å"vigorous commander†, Yoshitsune eventually fails because of his â€Å"political ineptitude† and â€Å"his rash handling of Kajiwara no Kagetoki† (Varley, 155). One thing that makes tragic loser heroes so interesting is that they are often rather relatable; they have flaws that in their character, they make bad decisions and lose their temper. This evokes a sense of sympathy in the reader, and this underdog characteristic lends well to fictionalized tales and song celebrating the warrior spirit. There are many tragic loser-heroes throughout the war tales studied in â€Å"Warrior of Japan†, because it is an important archetype that has its place in Japanese literature. The last specific subtype of hero we are going to explore is the Failed Loyalist Hero. This hero is generally characterized by his self-sacrificing loyalty, specifically his unswerving devotion to Emperor Godaigo and the southern court. This loyalty is usually what leads to the hero’s eventual death in battle. Readers take an interest in the extreme self-sacrificing loyalty displayed by these characters; loyalty is explained in â€Å"Warriors of Japan† as a highly respected virtue in Japanese history and literature. The failed loyalist is different from the other types of heroes in that these type of characters do not become prominent until the Taiheiki, where warriors become way more ingrained with imperial loyalism. Before this period, a lot of warriors do have devotion to their commanders and emperor, but not to the extent that they could be considered a failed loyalist hero. Now that the archetypes are defined and their differences detailed, it would be useful to also explore their similarities, of which there are many. Most notably, the only difference between a loser-hero and a tragic loser-hero is that a tragic loser-hero’s defeat is the result of a personal flaw. While sometime this distinction often clearly separates a loser from a tragic-loser hero, the commonalities often lead to a character becoming both archetypes. The failed loyalist hero, however, does not have as many parallels to the other types, but there are still some shared traits. Still a superb warrior, the failed loyalist follows the warrior lifestyle and the battlefield customs of the time. Also, the amount of loyalty that character possesses is no unlike the tragic-loser and loser heroes, it’s just that the failed loyalist hero is loyal to the point where that trait brings on his downfall. So in conclusion, all the hero archetypes may be distinctly separated, but generally share a few traits at the least, showing a clear theme of the warrior culture of the time. A theme that contains ideals like devotion, respect, loyalty, bravery, and honor. The only issue left to address would be that of why author Paul Varley would take interest to stressing the different archetypes of heroes, and feel the discussion of them it imperative to the study of Japanese literary war tales. The best explanation of it may have been said by the author himself, as he writes, â€Å"Firstly, there is a distinct liking in Japanese literature, discernible in the earliest writings, for stories of the sufferings and tragic fates of those who lose out in particular events or affairs† (Varley, 56). Varley understands that dramatic characters are important to Japanese literature, and as such strives to maintain that element of the literature by examining the hero archetypes, which are inherently tragic and sometimes contain suffering. The often fictionalized and embellished stories of the warriors indicated that something about Japanese culture at the time enjoyed a good story, often for reasons other than the basic factual details of what took place. A great illustration of this is the often embellished story of loser-hero Tametoto, because while based on a real person, through the retellings of his story his character was often greatly exaggerated and propelled to mythical levels. He went from being a regular, even exceptional warrior in real life to a â€Å"veritable superman† and â€Å"a monster† in the war tales (Varley, 56). This evolution of Tametoto’s character, and other characters throughout Japanese history, suggests an affinity in Japanese culture and literature for theatrical and compelling narratives. Much speculation can be made about why this is, but the main intent of this study is the compelling conclusion that Paul Varley decided to stress the three archetypes of heroes discussed because of their inherent importance and presence in Japanese history, literature, and culture. Citations: Varley, Paul H. Warriors of Japan as Portrayed in the War Tales. Honolulu: University of Hawaii P, 1994.

Role Of Fathers In Lives Of Children

Role Of Fathers In Lives Of Children Parents serve an important role in the socialization of children by modeling important values, principles, ideals, attitudes, actions and behaviors that influence the physical, emotional and social development of the child. Fathers and mothers have unique differences that cause them to have different parenting roles, that when combined, provide the most comprehensive model to help the child develop successfully. For this reason, children need both parents to help them develop the skills to help them build successful social relations, engage in responsible behavior, develop the confidence and skills to be successful in school and to become well-rounded emotionally, physically and psychologically. Over the last two decades, researchers have begun to pay more attention to the idea that fathers make important contributions to child development (Parke, 2004; Davis Perkins, 1996). Evan (1995) indicates, however, that while fathers have now become the subject of studies and review, this is a relatively new area of study. Given the potential role involved fathers have on the development of their children, it is important to understand how fathers perceive their fathering role and its impact on children. The goal of this paper is to examine the role of fathers in the lives of their children in the literature and to identify a gap in the literature in order to come up with a research question for a future study. Review of the Literature Schock and Gavazzi (2005) observe that despite the expansion of fatherhood literature over the last several decades, not much is understood about the role of fathers in their relationship with problematic adolescents. This has prompted researchers to examine fathers parental skills. For example, Nicholson, Howard and Borkowski (2008) investigated whether fathers were able to display metaparenting skills during the first two years of their childrens lives. Metaparenting refers to a mental plan that parents use when caring for their children across five domains: responding, preventing, monitoring, mentoring, and modeling. To determine how fathers think about and conceive of their parenting strategies, the researchers looked at the two main factors contributing to paternal identity: father absence and the availability of positive parenting role models. The participants included 87 fathers. Fathers were also evaluated for their metaparenting beliefs and behaviors, and assessed for parent ing stress, parenting style, knowledge of child development and child abuse potential. The study revealed that positive parenting role models and intelligence were associated with working models of parenting based on the five components of metaparenting. Furthermore, authoritative parenting and a decrease in abuse potential were related to higher levels of metaparenting. In a previous study, Schock and Gavazzi (2005) used a modified grounded theory approach (i.e., one based on the participants meaningful experiences) to examine the intra-psychic and interpersonal difficulties that fathers had with adolescent daughters who are involved in the court system. Fourteen fathers (mean age=46.6 yrs.) and their daughters (mean age=15.6 yrs) who participated in a family-based diversion program for their at-risk adolescent daughters took part in the study. The goal of the program was to help each family identify and support the developmental needs of their adolescents so that they can successfully move into adulthood. The fathers completed face-to-face semi-structured interviews with the questions addressing topics such as the fathers perception of their relationship with their adolescents, fathers unique skills to cope with the adolescents problematic behavior, and barriers/facilitators for participating in the program. The results indicate that fathers of fem ale adolescents had feelings of uncertainty about their role as parents in four areas: poor understanding of their daughters female issues (e.g., dating, menstruation, etc.), communication barriers related to conversation topics and style of communication, limited involvement due to the absence of shared interests, and indecision about how to address their daughters problematic behavior. Based on the findings by Schock and Gavazzi (2005), it is possible that fathers have communication problems with their teenage daughters because they did not form secure attachments with their daughters during the first two years of their lives. Later studies found similar connection between childrens attachment with their fathers and father involvement. McDonald and Almeida (2004) used an ecological perspective to examine the differential impact of work experiences on fathering experiences at home in 290 fathers (mean age=40). The participants first completed a 30 to 40 minute telephone interview about their daily experiences after which they were mailed a written survey, which asked them questions about how their time was spent in the past 24 hours (e.g., cutbacks at work, and their daily work/family stressors. The authors found that fathers tend to report a greater likelihood of providing emotional support to their children on those days when they experience overloads on the job as well as on days when they cut back their workload. The amount of time that fathers spent with their children was found to be moderated by how much control or latitude they have at work. The authors conclude, however, quantity of time alone may not impact the quality of the fathering experience. This conclusion is supported by Newland, Coyl and Freeman (2008), who investigated the relationships between preschoolers attachment security, fathers involvement and fathering context in 102 culturally diverse U.S. fathers of preschoolers age 2-5. The results indicate that fathers secure attachments with other adults and their use of social support were related to parenting and co-parenting behaviors. These in turn, predict child attachment security. The use of rough housing play was considered the most important predicator of child attachment security, more important than fathers sensitivity and consistency. According to the authors, the findings suggest that fathers play an important role in their childrens attachment security, and that shared father-child activities, parenting consistency and co-parenting behaviors should be emphasized among fathers. An important finding in the literature is that fathering strategies are related to paternal role identity. Maurer (2007) assessed caregiving identities, perceptions of partners expectations and the perceived caregiving behavior in 73 fathers (mean age 33.7 yrs). The researcher found that the perceived behaviors of other fathers were significant predictors of fathers behaviors toward their own children. Bronte-Tinkew, Carrano and Guzman (2006) argue that it is important to determine how fathers identify themselves as parents by examining their perceptions of themselves as fathers. As a result, they investigated the perceptions of resident fathers (i.e., fathers who live with their children) regarding their roles in the lives of their children and how this affect their involvement with infants in five areas: caregiving activities, paternal warmth, nurturing activities, physical care, and providing their child with cognitively stimulating activities. Most of the resident fathers believe d that their role as fathers play an important part in their childrens development. The results further indicate that while most fathers were highly involved in providing physical care to their babies, they were not highly involved in cognitively stimulating activities such as reading with their children. The fathers sociodemographic characteristics (race, marital status, education, and socioeconomic status) impact their perceptions of fathering (e.g., Hispanics and other race fathers had significantly lower positive perceptions of their roles compared to other participants). Married fathers and fathers living above the poverty line had higher scores that unmarried fathers and fathers living below the poverty line. Fathers with infant sons had stronger belief in the importance of their roles and more paternal involvement than those with daughters. The latter finding is supported by Schock and Gavazzi (2005) who found that fathers of adolescent daughters face challenges when communic ating with their adolescent daughters, which is a factor in their indecision about how to deal with the problematic behavior of their daughters. A later study by Wilson, Dalberth and Koo (2010) support and expand the findings of Schock and Gavazzi (2005) and Bronte-Tinkew, Carrano and Guzman (2006) in terms of fathers involvement in their lives. The perspectives of 131 fathers on their role in protecting their pre-teenage children from sexual risk was investigated. The results indicated that while fathers take a strong role in keeping their children safe and successful, some did not talk openly and frequently with their children about sex. Though almost all the fathers agreed that fathers perspectives on the issue of sex are important for children to hear, the gender of their child determined how comfortable they were discussing sexual matters. Fathers felt that they were better suited to discuss topics such as male puberty than female topics such as menstruation. Race also played a factor, with Hispanic fathers reporting that they were more protective of their daughters than their sons. According to Gonzalez-Lopez (2004), Hi spanic fathers believe that delaying sex and using protection are important for protecting their daughters from becoming pregnant and for increasing their opportunities to attend and graduate from college. Gaps in the Literature One area that is has not been fully explored in the literature is the relationship between paternal role identity and fathering outcomes. In other words, none of the studies identified looked at the relationship between how fathers perceive their roles (i.e. how they identify themselves as fathers) and how children actually percieve their relationship with their fathers (i.e., outcome of fathers involvement). Maurer (2007) suggests that fathers perception of societal fathering roles is a good predictor of fathers behaviors. Newland, Coyle and Freeman (2008) found that parenting and co-parenting behaviors in fathers were predictors of child attachment security. Schock and Gavazzi (2005) suggest that a lack of secure attachment between fathers and their daughters lead to communication barriers and indecision about how to address problematic behaviors in their teenage daughters. Bronte-Tinkew, Carrano and Guzman (2006) found that higher positive perception of fathering roles were associ ated with high father involvement in mentally stimulating activities with their children such as reading. These findings suggest that fathers who believe that they have an important place in their children development are more likely to achieve better fathering outcomes such as providing their children with caregiving activities, paternal warmth, nurturing activities and cognitively stimulating activities. Research Question The following research question can be used to address the gap in the literature regarding father role perception and fathering outcomes: What is the relationship between paternal role identity and fathering outcomes? The independent variables related to father involvement were cognitively stimulating activities, physical care, paternal warmth, nurturing activities, caregiving activities.

Music Censorship Essay -- social issues

Music Censorship Healthy debates have been caused by today's music. Generally, foul language has rapidly increased within modern popular song lyrics, especially among rap and heavy metal artists' songs. An increase in explicit violence and misogyny in popular music lyrics has been recorded. These lyrics have been judged to be inspirations for violent, suicidal, and criminal acts. For example, Mr. Raymond Kuntz referred to his son's incident. ''When his wife went to wake their son for school, they found him dead of a gunshot wound, still wearing his headphones with Marilyn Manson's Anti-Christ Superstar CD still in the player. The boy's favorite song was ''The Reflecting God (Nina Crowley, ''Senate Hearings on Music, Newsgroup at page 2, November 15, 1997).'' However, the artists and producers defend the musical lyrics, and claim that these acts come purely from self-inspiration, not extrinsic influence such as their music. If this were true, then why would 59 % of substance abusers name heavy metal a s their favorite type of music? ( Javier Martin, ''Separating Fact from Fiction: Rock Music and Violence'' November 28, 1997, page 2). Most teenagers listen to popular music, and learn from the words of the artists. Therefore, if an artist sets an example of being ''cool'' and performing harmful acts, a listener may reproduce his learned actions. ''Rappers call on their fans to kill, dismember, and smash the heads of teachers, and dumb cops (Peter Viles, ''Bulgaria's racist rap.'' World Press Review June 1996: Page 41).'' The entire world is affected by this reoccurring theme, since adolescents are influenced by music on a daily basis. Although almost everyone is directly affected, some people do not admit to profane music having a personal influence. ''People perceive media content to have greater impact on others than on themselves.'' (Douglas M. McLeod, ''Support for Censorship of Violent and Misogynic Rap Lyrics.'' Communication Research, April 1997: page 153). Naturally, the ma jority of youth is heavily influenced by music, and needs to be protected from the harm of obscene artists. Due to its negative affects upon society, I believe the government should further restrict music that has been specified as dangerous to the well being of the listeners. Contrary to many assumptions, modern youth is not protected enough from harmful music, even though ther... ... new laws to help harmful media reach younger listeners and viewers. New laws would essentially create a better future for society's youth. They would help prevent children from learning violent acts through example, and keep innocent people from being offended by foul language. The lyrical content of modern music has had a noticeable affect on the actions of all society. Few limitations have been applied to the availability of these horrid songs, so the ears of young children are still exposed to them. These children do not realize the affect it has upon them. ''People perceive media content to have a greater impact on others than on themselves (McLeod 1).'' Because the nation's youth is being subjected to these types of songs, children and teenagers are committing crimes, drinking alcohol, using drugs, and forming racist or sexist opinions. These actions are learned actions, and are based upon the words written for obscene music. Our country needs to evaluate this music carefully, which can protect our youth from further harm. ''Understanding the nature and extent of the influence of music violence may well be the first step for ensuring a more civil society (Crowley 2).''

Tragic Hero

Arthur Pendragon; Fit For A King? Arthur was crowned king not only at a young age but also completely unexpectedly. Arthur did not ask to be king, he was still a child and did not feel he was worthy of such a position. Arthur’s lack of confidence and trust in himself defines him as a king and his ability to rule. Arthur’s dependency on others proves to be King Arthur’s tragic flaw. As a child Arthur was brought up as Sir Kay, his foster brother’s, Squire. He grew up serving to others demands, it was never necessary for him to make his own decisions. Arthur just did what he was told and tried to please Sir Kay.This flaw first appears in the book The Sword and the Circle, Sir Kay tried to take credit for pulling the sword out of the stone when in reality Arthur had been the one to retrieve it. Sir Kay took all the glory and was going to allow him to be unjustly crowned. Arthur did not speak up or question Kay’s story; He did not receive the credit he deserved until Sir Kay admitted to not being the one to have relinquished the sword. Even after Arthur was appointed king he did not make decisions on his own. He had Merlin by his side to help him. When Merlin left King Arthur to rule on his own Arthur did not know what to do.He was left in a state of uncertainty and fell into what seemed like depression. Also In the book The Sword and the Circle, Arthur discovers the love affair between Lancelot and his wife, Guinevere, and punishes them both but Lancelot ends up rescuing Guinevere. Sir Lancelot asks for King Arthur’s forgiveness and as much as Arthur would like to Gawain will not allow him to accept the apology. Later Sir Mordred and Sir Gawain convince Arthur to go to war against Lancelot. This leads to the splitting of the Knights of the Round Table and the battle between Sir Mordred and King Arthur, which eventually lead to King Arthur’s death.If Arthur had stood by his decision and was not so easily convinced by Gawain the battle could have been avoided and Arthur could have changed the course of his and his kingdom’s fate. On many other accounts King Arthur’s decisions depended on the influence of others, this being one of his tragic flaws can be held accountable for the downfall of King Arthur and his Kingdom. Although technically Arthur was born to be king he did not possess the attributes to be one. He had to compensate in other ways to make up for his weakness, but overall this personality fluke immobilizes Arthur from becoming the great king he had the potential to be. Tragic Hero * Macbeth as a tragic hero: Discuss In Macbeth written by William Shakespeare, Macbeth who is the main character is a tragic hero that suffers from Hamartia which is ambition in Macbeth’s character and that leads him to his downfall, A tragic hero character according to Aristotle must be moral, have virtues and suffers from Hamartia which is a flaw in character that eventually leads to his defeat and downfall at the end of the play. Macbeth is a great person who was a brave warrior in addition a great leader who won several wars for his king as the dramatist shows him in the first pages of the play.Macbeth is great physically and morally, in one hand his physical skills achieved in the battle scenes as the dramatist shows him as a brave warrior who always achieve victory to his country besides he was called ‘’ Brave Macbeth’’ and ‘’ Belladonna’s bride groom’’, in the other hand Duncan his king well-likes, trusts and respects him because of his moral greatness and kindness and that’s what makes his wife Lady Macbeth affirmed that he is morally great when she says ‘’ he is the too full of the milk of human kinds’’.Ambition is the tragic flaw / Hamartia of Macbeth which leads to his defeat; he was affected by the prophecies of the three witches. However the first prophecy of the three witches fulfilled and that Macbeth will be the Thane of Cawdor this was the first step for Macbeth to be ambition to the idea of becoming a king.Here begins the evil side of Macbeth to show as he changes from being a noble man to evil one, he has virtues and morals at the beginning of the play and he was honourable man who was respected and admired by his king and then he became an evil man who want to do anything just to take the crown for himself and be the king instead of Duncan, this clarify that he is aware of what he has done and he committed the tragic mistake opened eyed.In a ddition his wife Lady Macbeth was very interested in becoming a Queen so she starts to encourages and convinces him to decide upon a solution which can makes them be a King and Queen, she succeed in convincing him that his fate is to be the king, which made him kill the king Duncan, that shows the character of Lady Macbeth as a very ambition woman who was determine that Macbeth must be the king. After Macbeth committed the first crime of killing the kind Duncan Macbeth’s character begin to overthrow and he starts to become upset from the idea that he become a murderer and he begin to say that all he water in the world cannot wash Duncan blood of his hands, this shows that he starts to realize the guilt that has been done by him and the crime affected him that he starts to imagine Duncan’s murder scene over and over which shows the reversal of his character and that he didn’t care about the consequences of the crime at the beginning but now he realize what heâ₠¬â„¢s done was terrible, besides after he killed Banquo half of him wishes that he had never done the murders and the other half tells him that he already committed the crimes and he cannot go back and what’s done cannot be undone.